Ask Jeeves is the fifth largest search engine in the world. With 12 ad product suites, their advertiser options were among the largest of any search company — a daunting array unless carefully organized. In addition, the company had no strong differentiators. Charette and our writers created "The Keyword in Search" campaign. We developed the content and restructured suite of products, applying it to the visual "voice" of a freshly organized product list, a new marketing website, collateral (folder, brochure, data sheets), and a comprehensive sales presentation. The sales force has seen dramatic sales growth since its implementation.

Writers: The Imagineering Company
BEACON Award Winner, 2002