"Your Online Clothesline." With that fantastic tagline the mood was set for this growing San Francisco Internet-based Wash 'n' Fold / Dry Cleaning service. This little washing machine finds itself on everything from uniforms and websites to trucks and billboards. Charette created all identity materials including a sophisticated web application that features web-enabled pickup and dropoff scheduling, customer account summaries, and administrative tools facillitating driver / route scheduling.