The Sneetches write edgy, upbeat, hook-laden songs with pop harmonies. Working with photographer Erik Auerbach, our goal was to capture that edgy energy through saturated tones, a dark palette with one key light, and a slight motion blur. Hand lettering gave the band a unique identity — consequently used on 2 more albums and many singles.

When the band re-released its poster and LP as a CD, we designed a four-fold booklet that allowed for four different CD covers in the stores which could be reconfigured to feature your favorite band member on the jewel case.

AD, Calligraphy and Design: Pete Friedrich
Photographer: Erik Auerbach