This HarperCollins/San Francisco award-winning design took the subject matter and flipped the entire cover design on its side. Once turned, the spine ran straight across the front cover creating a perfectly accidental belly-band title block. The tilted artwork is a strong attention getter, too. The point- of- purchase display, also designed by Charette, delighted consumers as much as it confused the people who had to print and build it! This title sold so well, it has been reprinted three times.

AD: Michelle Wetherbee
Design and Illustration: Pete Friedrich