Charette
Charette Identity Projects Charette Print Projects Charette Web Projecys Charette Advertising Projects Charette Book Projects Entertainment
 
San Francisco Secrets
Client: Chronicle Books We designed this unique gift book for San Francisco locals and tourists alike. Author John Snyder uncovers the real secrets of

The original creative brief called for the Golden Gate Bridge to be spanning the cover. We suggested turning the perspective 90 degrees. Doing this kept San Francisco in the picture, and enabled the creation of a unique die-cut. The book became an immediately fun and memorable purchase. The bridge span was then used as originally intended on the interior spreads, and given a "watermark" treatment. This book was very popular as a gift book and a P.O.P product, and is in it's third printing.

Client: Chronicle Books
AD: Martine Trelaun
Designer: Pete Friedrich
Illustrator: Joe VanDerBos