A trompe l'oile school locker was chosen as a striking solution to reaching parents and students alike. The grafitti-style title lettering, and high-schooler styled hand-writing are clear and highly-readable while maintaining authenticity to their native letterforms. The result serves as a call-to-arms by "defacing" the very book cover that is a manual for improving the school system. A matching point-of-purchase display was created by Charette, completing the atmosphere.

Client: HarperCollins/San Francisco
AD: Michelle Wetherbee
Design and Calligraphy: Pete Friedrich
Photographer: Gail Butensky