An appetizing and simple cookbook led us to select Mary Lynn Blassutta's illustrations as a perfect fit. To further distinguish the design, we created a custom display font that was casual but direct and is applied to the title and headers. This contributed to separating What's for Dinner from the other fare offered by competitors.

Interior layouts were carefully structured to make the book easy to use for novice and experienced cooks alike.

Client: Chronicle Books
AD: Pamela Geismar
Designer: Pete Friedrich
Illustrator: Mary Lynn Blassutta