Latham & Watkins is one of the largest law firms in the world, yet their name recognition in the venture capital and technology sectors was less than many smaller law firms. This "V & T" series of ads was created to increase Latham's name recognition and highlight the firm's V & T department.

We consulted on media placement and ran ads for one year in 12 key national technology and investment publications. The result was a phenomenal increase in name recognition in these sectors.