To announce the opening of new offices in Europe, Latham & Watkins wanted to "bullet" the tremendous benefits that their global presence brings international clients. A prime example of visual and brand reinforcement, Charette designed the ad to relate to collateral we had produced for the firm, thus reinforcing interactions attorneys will have with prospective clients. The color palette is specifically developed for the European market while the imagery carries the movement and vitality of the smart, driven market.