The first in a campaign of eye-opening ads we created for law firm Berding & Weil. The ads strike at the heart of managers of HOA's (Home Owner Associations) — Berding's target market — by showing unforgettable scenarios. The situations seem absurd, yet every manager deals with them on a daily basis. This campaign positions BW as the go-to firm familiar with these events and has the experience to ensure positive results as the outcome. Charette also produced the print brochures for the firm.

Writers: Caroline LaBland, Steve Weil
Winner: "Your Honor" Awards